DIVERSANT Brand Identity, Logo Development and Design
DIVERSANT is one of the largest African-American owned IT staffing and solutions firms in the U.S. When approached to design their new identity, it was our hope to create a dynamic image that could be expanded throughout the entire media stream.
The outstretched figure icon consisting of multi-sized and colored circles implies the strength and unity of "diverse" elements forming a single, cohesive enity.
Over a 4 month period, concepts, digital templates, brand structure and content were delivered on target for the DIVERSANT/Info Technologies merger announcement and site launch.
In addition to creating the Master Brand mark for DIVERSANT, a series of Solutions Brand marks were also developed from the Master Brand's circle matrix, further extending the reach and consistency of the Identity.