Creative Direction: The START Program
Seeing the big picture and then producing it can be quite a challenge. Understanding the business strategies and goals of a creative project are as important as following the brand guidelines and choosing the most targeted copy and visuals. Selling it up and down to the internal and external audiences can be equally daunting. Keeping the team in sync, on schedule and on budget are assumed responsibilities of the Creative Director. If you are looking for all of this you've found it here.
The TAC Worldwide "START" program involved engaging potential contractors, employers and recruiters into thinking of TAC Worldwide as the number one source for their workforce needs and careers.
The START button was used as the icon for the START campaign. This involved creating a desktop application that potential contractors and employers could download to access the latest job opportunities and prospects.
An internal campaign that awarded the top 5 recruiters with the use of a MINI® Cooper for one year was launched. Links back to the TAC Worldwide Web site captured information on both existing and potential contractors. Overall, a successfull campaign that increased both revenue and broadened TAC Worldwide's reach in the market.