Sometimes, what seems like the best solution isn't always the best solution for the client. This ad concept was one of a series that were presented to demonstrate Trillium Software's robust, world-class data management applications.

In the end, another style was chosen, (See the next page) but I always thought this version had great potential as a series. Why am I showing a concept that was never used? There are so many great ideas that never reach the light of day for a variety of reasons. It doesn't mean they are bad or wrong. It means you have to be a versatile art director and offer your clients more than one great choice. I can do that.